Strategy and commercial development

  • You are an importer

    Murielle Claudel Wines advises and supports you in your French wine import strategy. We connect you to the most prestigious wine estates, we build your wine portfolio, and above all, we sustain your commercial development in all its phases.

From creating your portfolio
to supporting your sales in the field

Murielle Claudel Wines supports your commercial development. We help you implement your wine portfolio, depending of the specific needs of your markets. We work hand in hand with the aim of boosting your commercial activity and extending your distribution network.


  • Setting up a homogenous wine range.
  • Training your sales team on site, presenting the various French appellations, their particularities, their diversity.
  • Organizing tasting sessions with wine merchants, restaurant owners, wholesalers.
  • Organizing tasting classes in wine clubs.
  • Supporting sales teams during their meetings with clients and prospects, with the goal of closing the sale and building the brand.

We create a trusted relationship
and become your key partner

We invite you to contact us to discuss your commercial strategy and our future collaboration.